Egypt is known as the land of Pharaohs, and the birthplace of one of the world’s first great civilizations. The pyramids, minarets and the River Nile are representative of a country that holds significant tourist appeal. Besides its historical sites, Egypt contains several cosmopolitans cities, and also plays host to a number of festivals and events throughout the calendar year. Current Egyptian events offer a fascinating combination of cultural and religious celebrations, appealing to both young and old. Egypt is a cultural hub of the Arab world, whose cinematic influence on Arab culture can be equated to the impact of American cinema on the rest of the world, which is why Cairo is often referred to as the “Hollywood” of the Middle East.
Egypt played an integral role in the Arab Spring that has swept across much of North Africa and the Middle East. Hosni Mubarak, Egypt’s long-serving president was forced out of power through public protests. It remains to be seen how cultural diplomacy will shift in Egypt under a new governance. Egyptian cultural diplomacy has a long and diverse history both within the country and abroad. For instance, the Petrie Museum, attached to UCL’s Institute of Archaeology, demonstrates the extent to which Egyptian artefacts continue to inspire present-day museology. Additionally, the annual Egyptian Culture Week is an event organized by Egyptian embassies abroad in collaboration with host governments.